How to figure out the font on a text adobe illustrator 2015
![how to figure out the font on a text adobe illustrator 2015 how to figure out the font on a text adobe illustrator 2015](https://www.dummies.com/wp-content/uploads/394272.image0.jpg)
Dalton Maag had 3 letters - R-I-O - and 4 figures - 2-0-1-6 - to use as a roadmap. “Usually you make the font and then do the logo,” he notes. “Our prompt was that the font had to be an exact replica of the letters in the logo,” says Maag, who knew it would be a challenge due to its reverse creative process. The company’s creative director Fabio Haag thought he was going to talk about a corporate design project, only to be told at the table that this project was actually for the upcoming Olympics. Dalton Maag’s meeting was held with James Bond-esque secrecy.
#HOW TO FIGURE OUT THE FONT ON A TEXT ADOBE ILLUSTRATOR 2015 FULL#
Roughly 18 months after the Rio 2016 logo was developed by Tátil Design, Dalton Maag got the prompt to design the full font. So we hired an expert typographer to join our team and we drew 150 different logotypes on paper to see if we could find one that had the same DNA of the symbol - the curves, the nature, the drawing of the logotypes - before we chose the current one. But the feedback from the Olympic design committee was for our logotype to have the same DNA as the logo. “The logo was the protagonist and the type set it up to be the star. “In the beginning we had a strong logo symbol, so we decided to make the logotype really clean without personality to create a stage for the symbol, ” says Gelli.
![how to figure out the font on a text adobe illustrator 2015 how to figure out the font on a text adobe illustrator 2015](https://uploads-ssl.webflow.com/59edc88457a3410001ed9208/5d8c7ffee6f0c8498cccad69_AI%2BPS.png)
The entire typeface would be fleshed out by another firm, so Tátil had to focus on an elegant but visually compatible accompanying “Rio 2016. With the logo solidified, the next step was to design a limited logotype character set. And the yellow/orange comes from our warm temperature. Blue represents our ocean that inspires us. Green is connected to our nearby forest, Tijuca Forest, one of the biggest in the world. The colors are connected with our nature. “We have a very colorful city and culture. The Rio 2016 Olympics logo and the Rio 2016 Paralympics logo, which were both created by Tátil Design. Below he walks us through his company’s process.
![how to figure out the font on a text adobe illustrator 2015 how to figure out the font on a text adobe illustrator 2015](https://i.ytimg.com/vi/YffuAdaCnAI/maxresdefault.jpg)
Now that word is out, Gelli can be much more open with the details behind the project. Secrecy was at such a premium that they cordoned off a space in the studio that was only accessible via a fingerprint entry scan lock. Gelli says the hardest part of the entire process was keeping their winning idea under wraps during the four months between when it was chosen and when the Olympic design committee made the official announcement. Only 10 members of Gelli’s firm knew, so he and his nine colleagues created a fake project that they were all supposedly working on. “It represents Brazil’s energy and how we receive people.” “The logo was not designed for designers, but for everybody in the world,” says Gelli. Over the next two months, everyone at his agency was encouraged to chime in with with their thoughts and ideas, and the final result was actually chosen as the 2016 Olympics logo. The Olympic committee required a nearly-completed logo to submit, tough to do without even a single round of client feedback.īut he decided to give it a try anyways. “I thought it would be impossible,” he says. When Tátil Design creative director Frederico Gelli discovered that there were 138 other agencies competing to win the bid to design the 2016 Olympic logo, the first idea that came to mind was to simply give up. The process offers a unique case study on collaboration, one where two firms from different cultures must work off each other to produce final products that will surely be seen by hundreds of millions of people. Case in point: the Rio 2016 logo was made by Brazil’s Tátil Design de Ideias ( Behance profile), while the Olympic font - and yes, there is an exclusive Olympic font - was constructed by Dalton Maag, a British typeface firm that has a satellite office in Brazil. These projects can overlap across mediums, leaving two firms to indirectly throw in together on a project. To finish all of the Olympics collateral in time, the Olympic design committee outsources the different jobs to various local firms. The Olympics is a place where dreams come true - including for designers, who create everything from the logos to the tickets, the mascots to medals for every Games.